Solo Biz Soft Editorial Team Virtual assistants (VAs) handle admin, email, scheduling, research and more. Pricing usually starts hourly, but the best-paid VAs move to packages and specialise. Here is how to set your rates.
Common ways to price virtual assistant services
| Model | How it works | Best for |
|---|---|---|
| Hourly | Billed for time worked | New VAs and varied tasks |
| Monthly hours package | A set number of hours each month, paid in advance | Regular clients |
| Per task or project | A fixed price for defined work | Inbox setup, travel planning, research |
| Specialist retainer | A monthly fee for a defined service | Bookkeeping support, podcast admin, e-commerce support |
What changes the price
- Skills and tools you know
- How specialised the work is
- Hours of availability and response times
- Client size and complexity
- Your experience and references
How to set your own rate
- Work out your minimum with the freelance hourly rate calculator.
- Estimate the time for a typical job and add a buffer.
- Turn it into a package or fixed price with the project price calculator.
- Check what similar freelancers in your market charge.
- Write down what is included and what costs extra.
Tips
- Ask for payment upfront for hours packages.
- Say what happens to unused hours.
- Track time with a simple timer or the timesheet calculator.
- Raise your rate when you add skills. See how to raise your rates.
Frequently asked questions
How much should a beginner VA charge?
Start from your minimum rate and check the market for your skills and country, then raise it as you gain experience.
Should I offer packages or hourly?
Both. Hourly to start, packages once you have regular clients.
Do I need a contract?
Yes. Cover scope, hours, confidentiality, payment and notice. See our contract template.
Related reading: How to Price Freelance Projects · How Much to Charge for Freelance Work
Market rates differ by country, experience and client. This article shows a method and does not quote a rate card.