Solo Biz Soft Editorial Team Your bio appears on your website, your profile and your proposals. It answers a client’s first questions: who are you, what do you do and can I trust you? Here is a simple way to write one.
The structure
- Who you help and what you do in one sentence.
- Proof: a result, a client type or years of experience.
- Approach: what makes working with you easy.
- Personal touch: one short detail.
- Call to action: how to get in touch.
Short bio template (about 40 words)
[NAME] is a [TYPE OF FREELANCER] who helps [TYPE OF CLIENT] with [WHAT YOU DO]. [PROOF POINT]. Based in [PLACE]. Get in touch at [CONTACT].
Longer bio template
I help [TYPE OF CLIENT] [ACHIEVE RESULT] through [YOUR SERVICE]. Over [TIME] I have worked with [CLIENT TYPES], including [RESULT OR EXAMPLE].
My approach is [ONE OR TWO WORDS THAT DESCRIBE HOW YOU WORK], so you always know [WHAT CLIENTS CAN EXPECT].
Outside work, I [ONE PERSONAL DETAIL]. If you would like help with [PROBLEM], get in touch at [CONTACT].
Tips
- Write in the first person for your website and the third person for press or event listings.
- Use plain words instead of buzzwords.
- Update it when you have a new result or client type.
- Pair it with strong examples of work. See how to build a portfolio.
Frequently asked questions
How long should a freelance bio be?
Have a 40-word version and a 150-word version.
Should I include a photo?
A friendly, professional photo helps people trust you.
Should I mention prices?
Usually not in the bio. Save that for your proposal.
Related reading: How to Become a Freelancer With No Experience
This article is general guidance.