Solo Biz Soft Editorial Team A pitch is a short message that offers a specific idea or service to someone who might pay for it. A good pitch shows you understand their needs, makes one clear offer and makes it easy to say yes.
The structure
- A friendly, specific opening
- The problem or opportunity
- Your idea or offer
- Why you, with proof
- A clear next step
Template
Subject: [SPECIFIC IDEA] for [COMPANY OR PUBLICATION]
Hi [NAME],
[ONE SENTENCE SHOWING YOU KNOW THEIR WORK OR AUDIENCE].
I would like to [YOUR IDEA OR OFFER], which would help you [BENEFIT]. For example, [ONE DETAIL].
I have [RELEVANT EXPERIENCE OR RESULT], and you can see it here: [LINK].
Would it be useful if I sent a short outline or a quote?
Thanks,
[YOUR NAME]
Tips
- Read their recent work before pitching.
- Keep it short and easy to scan.
- Send it to the right person. Check who commissions the work.
- Follow up once after a few days.
Frequently asked questions
How long should a pitch be?
Around 100 to 150 words.
Should I attach samples?
Link to them instead, so the email stays light and does not trigger spam filters.
What if I get no reply?
Follow up once, then move on. Timing matters.
Related reading: Cold Email Templates for Freelancers · Freelance Proposal Template
This article is general guidance.