Solo Biz Soft Editorial Team A cold email is a message to someone who does not know you yet. Done well, it is short, specific and useful to the reader. Here are templates for each stage and tips for making them land.
Subject lines that work
- A specific observation: “Quick idea for your checkout page”
- A short question: “Are you hiring a copywriter?”
- A mutual link: “Sam from Acme suggested I get in touch”
Template 1: first email
Subject: Quick idea for [COMPANY]
Hi [NAME],
I noticed [SPECIFIC OBSERVATION]. I help [TYPE OF BUSINESS] with [WHAT YOU DO], and I had an idea for [SPECIFIC IDEA].
Would you like me to send a short outline?
Thanks,
[YOUR NAME]
Template 2: follow-up (after 3 to 4 days)
Hi [NAME], I wanted to follow up in case my last message got buried. I can send the outline today if it would help. Either way, thanks for your time.
[YOUR NAME]
Template 3: value-first email
Hi [NAME], I looked at [THEIR PAGE OR PRODUCT] and noticed [ONE HELPFUL FINDING]. A quick fix would be [SUGGESTION]. If you would like help with that or anything similar, I am happy to chat.
[YOUR NAME]
Template 4: polite last message
Hi [NAME], I do not want to fill your inbox, so this is my last note. If [PROBLEM] becomes a priority, I would be glad to help. Wishing you all the best.
[YOUR NAME]
Tips
- Personalise the first line for every email.
- Send from a real address on your own domain.
- Check the rules on cold email in your country and the recipient’s, and include a way to opt out where required.
- Track replies so you learn what works.
Frequently asked questions
How long should a cold email be?
Short. Around 100 words is plenty.
How many follow-ups should I send?
Two or three, spaced a few days apart.
Is cold emailing legal?
Rules differ by country. Check the laws that apply to you, especially for business-to-consumer email.
Related reading: How to Get Freelance Clients on LinkedIn · Freelance Proposal Template
This article is general guidance, not legal advice. Email rules differ by country.
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