Solo Biz Soft Editorial Team Design pricing confuses many freelancers because the work looks different on every project. A logo, a brand identity and a monthly social media pack all need a different approach. Here is how to price each one and set a rate you can defend.
Common ways to price graphic design
| Model | How it works | Best for |
|---|---|---|
| Per project | A fixed price for defined deliverables | Logos, brand kits, brochures |
| Package tiers | Two or three set packages at different prices | Branding for small businesses |
| Hourly | A rate for time worked | Edits, small jobs, unclear scope |
| Monthly retainer | A set fee for regular design work | Social media graphics, ongoing marketing |
What changes the price
- The number of concepts and rounds of revisions
- How the client will use the work (usage rights, licensing)
- Deadline and rush work
- The size and budget of the client
- Your experience and the results you deliver
How to set your own rate
- Work out your minimum with the freelance hourly rate calculator.
- Estimate the time for a typical job and add a buffer.
- Turn it into a package or fixed price with the project price calculator.
- Check what similar freelancers in your market charge.
- Write down what is included and what costs extra.
Tips
- List deliverables clearly, such as file types and sizes.
- Take a deposit before starting. See how to ask for a deposit.
- Protect yourself from endless changes. See how to handle scope creep.
- Show your process in your portfolio.
Frequently asked questions
Should I charge per hour or per project for design?
Per project suits defined work like a logo. Hourly suits edits and unclear tasks.
How many revisions should I include?
Two or three rounds is common. State the number and the cost of extra rounds.
Do I charge extra for source files?
Some designers do, because handing over editable files transfers more value. Decide your policy and put it in your contract.
Related reading: How to Price Freelance Projects · How Much to Charge for Freelance Work
Market rates differ by country, experience and client. This article shows a method and does not quote a rate card.
1 comment