Solo Biz Soft Editorial Team Testimonials are one of the best ways to win new clients, especially when you are starting out. Most happy clients are willing to write one, but they rarely think of it themselves. Here is how to ask, what to ask, and templates you can send.
When to ask
Ask when the client has just seen a good result, such as after final delivery, after a positive comment or after they have paid the final invoice. Do not wait months, because the details fade.
What to ask
- What problem were you trying to solve?
- What was it like working with me?
- What result did you get?
- Would you recommend me, and to whom?
Email template
Subject: Quick favour?
Hi [NAME],
I am glad you are happy with [PROJECT]. Would you be willing to write two or three sentences about working together? It helps other people decide whether I am the right fit.
If it is easier, here are a few questions to answer:
1. What problem were you trying to solve?
2. What was it like working with me?
3. What result did you see?
May I use your name and company with your quote on my website? Thank you very much.
[YOUR NAME]
If they are too busy
I know you are busy, so I have drafted a short quote based on our conversations: “[DRAFT]”. Please change it however you like, or let me know if you would rather not.
Only publish it if the client confirms and it reflects what they really think.
Where to use testimonials
- Your website and proposals
- Your social media profile
- Your Freelance Proposal Template, next to relevant examples
Frequently asked questions
Can I write a testimonial for the client to approve?
Many people do, to save the client time. Always get their approval and make sure it says what they believe.
Do I need permission to use a testimonial?
Yes. Ask for permission to use their name, company and any photo.
What if a client gives a negative review?
Thank them, learn from it and fix any real problem. Do not argue publicly.
Related reading: How to Find Your First Freelance Clients · How to Price Freelance Projects
Use only genuine testimonials. Fake or edited reviews can breach advertising rules in many countries.