Tracking your proposal win rate turns “I feel like I’m not closing enough deals” into an actual number you can improve deliberately — whether that means sending fewer, more targeted proposals, or working on the proposal itself.
Win rate
0%
| Average deal size (won) | $0 |
|---|
A low win rate isn’t automatically bad if your average deal size is high and you’re not short on time to write proposals — it’s the combination of win rate and deal size that tells you whether your pipeline is actually working. Use the freelance proposal template as a starting point if you’re testing changes to improve the rate.