Solo Biz Soft Editorial Team MailerLite and Kit (the email platform formerly known as ConvertKit) are both popular with solopreneurs and creators. They handle free plans very differently. This guide compares them using each company’s own US pricing page.
Prices are in US dollars and were checked on 19 September 2026. Subscriber-based prices rise as your list grows, so check the price for your list size.
Quick comparison
| MailerLite | Kit | |
|---|---|---|
| Free plan | Up to 250 subscribers, 2,500 emails a month | Up to 10,000 subscribers, unlimited broadcasts |
| Automations on free | 3 automations | Not on Free (Creator adds unlimited automations) |
| Landing pages and forms | 1 website, 1 landing page, 3 signup forms | Unlimited landing pages and forms |
| Paid plans | Comfort from $12/month, Power from $25/month | Creator $33/month, Pro $66/month (for 1,000 subscribers) |
| Selling online | 1 digital product or booking on Free | Digital products and subscriptions; 3.5% + $0.30 fee on all plans |
MailerLite
MailerLite’s free plan allows up to 250 subscribers and 2,500 emails a month, with 2 user seats, 3 automations, one website and landing page, and 3 signup forms. Comfort starts at $12 a month and adds more automations, websites and 24/7 email support, and Power starts at $25 with unlimited emails and automations. It lists a 10% discount for annual billing.
Pros
- Free plan includes automations and a website
- Low entry price on paid plans
- 10% off for annual billing
Cons
- Free plan capped at 250 subscribers
- Free plan support is community only
- Prices rise with subscriber count
Visit MailerLiteFree plan
Kit
Kit’s free plan allows up to 10,000 subscribers with unlimited landing pages, forms and email broadcasts, audience tagging and segmentation, and the ability to sell digital products and subscriptions. Creator ($33 a month or $390 a year for 1,000 subscribers) adds unlimited visual automations and sequences, and Pro ($66 a month) adds advanced analytics and unlimited users.
Pros
- Free plan supports up to 10,000 subscribers
- Unlimited landing pages and forms
- Built for selling digital products
Cons
- Automations need the paid Creator plan
- Creator costs more than MailerLite's Comfort
- Commerce fees of 3.5% + $0.30 on all plans
Visit KitFree plan
How to choose
If you have a big list but a small budget: Kit’s free plan covers up to 10,000 subscribers.
If you want automations while you stay free: MailerLite’s free plan includes three.
If you sell digital products: compare Kit’s commerce features and fees with MailerLite’s product and booking tools.
Frequently asked questions
Is Kit the same as ConvertKit?
Kit is the name ConvertKit now uses.
Which free plan is better?
It depends on your list. Kit allows far more subscribers; MailerLite includes automations and a website.
Do prices depend on my subscriber count?
Yes, the paid prices we list are for the entry subscriber tier and rise with your list.
Prices and features were checked on 19 September 2026 and can change. Always confirm on the company’s website.